For one attribute, I have scores for the levels that are:
A – 5.1
B – 3.2
How do I describe this? Does A provide 5.1X utility to the product than D?
I’m not sure if you have explored the SG conjoint documentation, but this should be a good place to start:
There is also the below article which has a section about interpreting utilities:
Hope this is a good starting point!