What’s the best way to interpret utility scores produced from Gizmo’s conjoint

0

For one attribute, I have scores for the levels that are:

A – 5.1

B – 3.2

C- 1.0

D- 0

How do I describe this? Does A provide 5.1X utility to the product than D?

Dominic Sharpe answered
    0

    I’m not sure if you have explored the SG conjoint documentation, but this should be a good place to start:

    https://help.surveygizmo.com/help/conjoint-details

    There is also the below article which has a section about interpreting utilities:

    https://help.surveygizmo.com/help/conjoint-choice-based#%C2%A0best-practice-tip-interpreting-utilities

    Hope this is a good starting point!

    Dominic Sharpe answered
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