[Solved] Utility Scores in conjoint

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It appears that the output for conjoint analysis is a Bayseian average. Could you point me to an article on how to convert Byseian averages into utility scores?

Thanks!

Scott Friderich303471 asked

    Best answer

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    SurveyGizmo does not have documentation on this specific function as the SG output for the Conjoint Question is a Bayesian Avg. – I have tried some Google searches about the conversion you are looking for, though admittedly I am not certain what exactly I am looking for :)

    I suggest searching online to see if you find any helpful resources for the type of conversion you are looking for – if you find anything helpful, perhaps post here for the benefit of others that may want to do this…

    Dominic Sharpe answered
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      Thanks for the input. I’ve been scouring google as well, but to little avail. I’m going to see if I can use some of the simpler SG question types and devise my own randomized factorial design for fielding. I will keep the forum posted on my progress. 

      Scott Friderich303471 answered
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