[Solved] Utility Scores in conjoint


It appears that the output for conjoint analysis is a Bayseian average. Could you point me to an article on how to convert Byseian averages into utility scores?


Scott Friderich303471 asked

    Best answer


    SurveyGizmo does not have documentation on this specific function as the SG output for the Conjoint Question is a Bayesian Avg. – I have tried some Google searches about the conversion you are looking for, though admittedly I am not certain what exactly I am looking for :)

    I suggest searching online to see if you find any helpful resources for the type of conversion you are looking for – if you find anything helpful, perhaps post here for the benefit of others that may want to do this…

    Dominic Sharpe answered

      Thanks for the input. I’ve been scouring google as well, but to little avail. I’m going to see if I can use some of the simpler SG question types and devise my own randomized factorial design for fielding. I will keep the forum posted on my progress. 

      Scott Friderich303471 answered


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