The tabulation and reporting features look pretty robust. Can I implement fairly simple market research projects using Survey Gizmo only, without needing SPSS or other analysis software?
I think that every organization would have to answer this question for itself.
Our data analysts like SurveyGizmo’s reporting functions. They use them to get a broad overview of the survey responses as they come in. But they still use SPSS because we are expected to give our clients their research data in a format that the clients can double check for themselves.. We also submit articles to academic and professional journals, so we are expected to ‘show our work’.
However, for small-scale, simple projects, our data analysts are happy to use SurveyGizmo’s reporting functions (and sometimes double check the reports by exporting the response data to MS Excel.