still need SPSS?


The tabulation and reporting features look pretty robust. Can I implement fairly simple market research projects using Survey Gizmo only, without needing SPSS or other analysis software?

Jim W (Moderator) answered

    I think that every organization would have to answer this question for itself.

    Our data analysts like SurveyGizmo’s reporting functions.  They use them to get a broad overview of the survey responses as they come in.  But they still use SPSS because we are expected to give our clients their research data in a format that the clients can double check for themselves..  We also submit articles to academic and professional journals, so we are expected to ‘show our work’.

    However, for small-scale, simple projects, our data analysts are happy to use SurveyGizmo’s reporting functions (and sometimes double check the reports by exporting the response data to MS Excel.

    Jim W (Moderator) answered


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