MaxDiff Anchoring: Can Dual Response Anchoring be Done in SurveyGizmo?


I am wondering if SurveyGizmo offers, or intends to offer, an anchoring technique to supplement their MaxDiff question type.  Research in the field tends to support the use of anchoring, specifically “Dual Response” anchoring.  Does anyone know if dual response anchoring is possible in SurveyGizmo?  Below is an example of a hypothetical MaxDiff test, with a subsequent anchoring question down below it.


Considering the products you see above, would you say that…

  • I would buy all of these products
  • I would buy some of these products
  • I would not buy any of these products


Ultimately the dual response anchoring question allows respondents to say they would buy ALL of the products, or that they would buy NONE at all.  And as a result, researchers can establish “the utility threshold between items deemed important vs not important” (Orme 2009). 


Any info on applying this technique would be very helpful.  Thanks!


Read more about the technique below:

Orme, Bryan K. 2009. Anchored scaling in MaxDiff using dual-response. Research Paper Series. Orem, UT: Sawtooth Software Inc.

Admin - SurveyGizmo answered

    Hi Jimmy,

    Thank you for posting to the SurveyGizmo Community!

    I’m afraid that Dual Response Anchoring is not currently a feature of SurveyGizmo’s Max-Diff offering. While there are no immediate plans for such an implementation, I will be sure to document this with our Development Team as a potential future enhancement to Max-Diff.

    Thank you again for sharing this information!

    David Domagalski
    Documentation Specialist
    SurveyGizmo |

    Admin - SurveyGizmo answered


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