Gabor-Granger or Van Westendorp

-1

Hello,

 

Bit of a general question.

 

If I was looking to understand how much I could feasible charge for an ‘optional extra’ on an insurance product, which would be recommended – Gabor-Granger or Van Westendorp?

 

I know some recommend specific approaches based on if the respondent can tangibly understand the product, as well as if there are competitors in the market allowing the respondent to have some concept of what a realistic price could be.

 

Would be great to get your thoughts.

Michael90 asked
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