Email Effectiveness


I continue to have challenges with emails going out.  I have read the following which is very helpful.

My emails come out with headings that look as follows:


Sent: Tuesday, March 21, 2017, 2:29 PM


Subject: Important research. 


Is it correct to have the [[] display in the “From” line?

Dominic Sharpe answered

    We normally place someone’s name, or the name of a team in the FROM field.  And then we put their email address in the REPLY TO field.  When the email arrive, the FROM: line looks like this:

    Cokerum Institute []

    I can’t speak with experience, but it seems likely that placing an email address in the FROM field may be enough to trigger a spam filter.

    Jim W (Moderator) edited answer

      There are also some best practice articles about fielding email campaigns that Jim mentioned here:

      Dominic Sharpe answered


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