I have an ongoing survey with the “Feedback” link embedded in our web page. I want to send an email campaign of the same survey to those users of the web site who have not proactively taken the survey embedded in our page.
How best to set it up, if it can be done at all?
You can certainly filter your data based on the link that was used to take the survey. Take a look at this documentation:
Essentially you could create one report for your email campaign response and another report for responses that are coming in via the embedded survey.
Hope this helps point you in the right direction.