Advanced conjoint analysis



I am required to build an advanced conjoint analysis question.

This means that instead of simply setting attributes and levels, I have 4 sets of attributes types, and on each set to drop attributes.

For example:

Attribute set 1: Pros

  • Quality
  • Screen
  • Keyboard

Attribute set 2: Cons

  • Noise
  • Reliability
  • Material

For each attribute set, I need to drop 1 attribute, so it will only show 2 out of 3 attributes at a given option.

Is there any way for me to play around with the composition of the conjoint question? to get and set attributes? remove/hide attributes?


Thank you!




Amit Geva90 asked


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